There may not be a more powerful, yet widely misused tool in visual marketing than 3D animation. When executed well, it can add unmatched professionalism to an already good marketing idea. However, if the idea is not strong to begin with and the animators do not have top-end talent, the end result could actually hurt the image of a business. Because of this, our fundamental guideline for 3D animation is simple: Get the most talented, intelligent, personable animators in the business and get them heavily involved with the creative process. If you do that and do your research, you’ve got a great chance to make a successful 3D animation advertisement.