If there is a “Holy Grail” in the world of design, it is undoubtedly “The Perfect Logo.” No matter how much money and time you put into advertising; if your logo stinks, it will stink up your entire project. The design team at Lauzon Group is tapped into this truth, and understand that achieving an elite level of quality goes far beyond being a good artist with a clever idea. To get to the foundation of a great logo, you have to be willing to ask yourself some serious questions about the direction of your business. “Is my logo versatile? How will it look on a billboard? How will it look embroidered onto fabric? Does it have the potential to be adapted or will it need to be scrapped in 10 years? Is it too complicated? Is it too simple? Does the relative market respond better to simplicity or complexity?” The list of relevant questions could go on forever, but by entrusting our team with your logo needs, you can be assured that the research is going to be done, the right questions are going to be asked and the execution will be flawless.