As an organization that offers a range of business services, there is one common thread that holds us together: design. We believe that design is not an immeasurable work of magic, but a learned process which we are constantly improving. All of our designs start first with function. At minimum, a design needs to fulfill its purpose with efficiency and ease. Once that criteria is met we look at how the user relates to the design and make their experience as compelling and enjoyable as possible. Ultimately if a design achieves its function in such.