The question we are asked far more than any other question seems like a relatively simple one: How do I get my business to the top of Google/Bing? Understandably so, as this is a very smart question to ask. After all, 95% percent of people don’t even make it past the first page. Because of this, the game becomes a race to the top. However, the race to the top involves much more than tricking search engines into thinking you’re valuable to its users. In the end, it is about actually being valuable to the online community and using all possible outlets to convince your potential customers that you are the company they should trust.