When you add the number of people who use Facebook, Twitter, Google+, YouTube, Flickr and Pinterest together, you measure in terms of the global population. With that considered, it’s easy to understand how social media is becoming the big dog in the advertising fight. Simply put, social media marketing can be tracked, analyzed and studied in a way that makes more traditional outlets, by comparison, look like a passing fad. With this type of information, companies are able to learn more about their customers than ever before, in turn leading to much more efficient and clear campaigns.